When games invade real life

Beyond Facebook, beyond consoles and even computer screens, games are becoming the medium for everyday life. Games are invading the real world — and the runaway popularity of Farmville and Guitar Hero is just the beginning.

This additional layer that’s being progressively laid on top of our communication experiences is one of the key drivers making the whole media ecosystem more immersive.

At the DICE Summit, Jesse Schell makes a startling prediction: a future where 1-ups and experience points break “out of the box” and into every part of our daily lives.

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