Archive for the ‘mmo’ Category

Ich Bin ein Avatar: Coca-cola Superbowl 09 mixed reality ad

Avatars everywhere in the City from a Superbowl Coca-Cola ad, where people are rezzing in-and-out of their virtual worlds characters in their everyday life, in their everyday world(s). As far as virtual lives imply shared experiences and persistent worlds/characters, they are as real as “real” can get. But this is not how virtual lives have [...]

Ridemakerz Virtual World launches closed beta

Built by The Electric Sheep on his Webflock platform, Ridemakerz is a web based virtual world aimed at kids 6-12 who love cars… Anyone? Invites available for Techcrunch Readers here Just given birth to Dusty Radical, my RZ avatar, exploring the loops. As TC described it back in December, RZ combines “social network, video games, [...]

“Necessary complexity” in immersive environments

Complexity plays a crucial role in generating a sense of presence in an immersive environment. To immerse the user into  the fictional universe, interactive systems have to achieve a sufficient level of complexity at three levels: spatial, procedural and symbolic. As Slashdot reports, Massively is running a story about Google’s short-lived virtual environment, Lively. The [...]