Archive for the ‘advertising’ Category

Augmented Research. Data-powered qualitative research for the network age

Posted on March 3, 2011, 9:56 am, by francesco d'orazio, under advertising, immersion, marketing, real-time media, social media.

Augmented Research View more presentations from Face

No Comments | Read the rest of this entry »

My Bloody Valentine 3D movie poster in Rome

Posted on May 22, 2009, 3:51 pm, by francesco d'orazio, under 3D, advertising, cinema, urban.
No Comments | Read the rest of this entry »

Ich Bin ein Avatar: Coca-cola Superbowl 09 mixed reality ad

Posted on February 2, 2009, 5:55 am, by admin, under advertising, mmo, virtual worlds.

Avatars everywhere in the City from a Superbowl Coca-Cola ad, where people are rezzing in-and-out of their virtual worlds characters in their everyday life, in their everyday world(s). As far as virtual lives imply shared experiences and persistent worlds/characters, they are as real as “real” can get. But this is not how virtual lives have [...]

2 Comments | Read the rest of this entry »