Archive for the ‘advertising’ Category

Augmented Research. Data-powered qualitative research for the network age

Augmented Research View more presentations from Face

My Bloody Valentine 3D movie poster in Rome

Ich Bin ein Avatar: Coca-cola Superbowl 09 mixed reality ad

Avatars everywhere in the City from a Superbowl Coca-Cola ad, where people are rezzing in-and-out of their virtual worlds characters in their everyday life, in their everyday world(s). As far as virtual lives imply shared experiences and persistent worlds/characters, they are as real as “real” can get. But this is not how virtual lives have [...]